Definition (noun).

Creative marketing & business development consultants that deliver


What we stand for.

An honest opinion – otherwise what are you paying us for? Delivering what we said we were going to, every time. A creative, fun environment for our teams.

“We rely on Definition for their straight-forward advice and efficient support and their flexibility to work alongside our people is excellent”.

“Helping prospects to switch, improving conversion by 15%”.

“The Definition team have delivered great marketing ideas for our business that can be measured by real results”.

Meet the team.

  • Kirsty Forman


    A qualified marketer with extensive blue-chip experience helping to build brands and increase market share. Running her own business for over 15 years, she has a proven ability to help SME’s achieve business growth through effective marketing. Downtime for Kirsty is about family, a healthy lifestyle, cars and a travelling list she’s enjoying slowly ticking-off as she visits new places!
  • Kathryn Bistacchi


    Kathryn spent her career working in Business Development before setting up her own Business Development Consultancy in 2011. You will often hear her talk about “the all-important follow up”. She very much believes in the full sales and marketing process from the creation of a campaign through to delivery ensuring you get your return on investment. When she isn’t working, you will find her enjoying spending time with her boys, walking and stopping at Altrincham Market for a glass of wine!
  • Becci Riley

    Account Director

    A skilled Account Director with extensive experience in client management and delivering fully integrated marketing campaigns to clients. Not only does Becci have extensive B2B marketing experience, she has also played her hand at events management. When she’s not in the office, Becci enjoys spending time with her family, socialising and going to concerts and festivals.
  • Jamie Ballan

    Creative Manager

    Jamie started her career as a Designer in London, working for a prestigious publishing company. She has a flair for B2B design, and understands the fine line between creativity and professionalism. Out of work Jamie spends her spare time competing for local sports teams, walking or running with her furry side kick Ned, as well as spending time with her family and friends.
  • Lauren Pennington


    Lauren graduated with a degree in Graphic Design and has gained experience in a variety of roles for both in-house design teams and agencies. Striving to learn new skills that can develop her craft further, Lauren has a passion for typography and enjoys all aspects of design. When she’s not in front of a Mac, she enjoys spending time with her family and friends, and exploring as much of the world as her holiday & bank allowance will allow.
  • Emma Allison

    Account Executive

    Emma is originally from a very small village in the Scottish Highlands, but after working for a year in America, she landed a place at Glasgow Caledonian University studying International Marketing. After gaining experience working for an in-house marketing team, Emma decided to take the leap to join agency life and relocated to Manchester to become an Account Executive at Definition. When she’s not being a marketing whizz, she’s working her way through Manchester’s restaurant scene and pushing her limits by trying new hobbies like rock climbing and aerial yoga.
  • Nicola Dolan

    Content & Campaign Executive

    Nicola studied International Fashion Marketing at Manchester Metropolitan University and wrote content voluntarily for a variety of student websites and magazines. After working in retail for years, Nicola gained some in-house content writing and marketing experience, before moving to Definition in March 2022. When Nicola isn’t content writing, you can find her at the local library, or at a Disney park.

Challenge us.

Challenge the Definition team to improve your marketing & business development. Do you know what your customers & stakeholders want?

Contact us and we’ll use our expertise to conduct a free communications audit and present you at least 5 creative ideas to transform your marketing & business development.

The first step towards a comprehensive strategy and plan, because combining marketing & business development is the viable solution to advance your business.