We helped a Field Service Management SaaS company become a leader in their sector and achieve their growth objectives.

“Throughout working together, Definition’s work has been very important to us and has contributed a great deal to where we are today.”

Key Computers (owner of brands Service Geeni and Cloud Geeni)

 

Helping SaaS companies grow

Client goals included:

  • To generate more leads with the right size and type of businesses.
  • To become one of the top 3 contenders in their sector.

Our Solution

There are thousands of options when it comes to field service software, so we needed to position Service Geeni as a leading solution. We needed to get them in front of decision makers in very specific market sectors and in types of organisations that could derive maximum benefit from their SaaS platform. This was crucial to provide high quality leads for better rates of conversion an also because SaaS customers are effectively partnering with their SaaS developer for the long term, so satisfaction and retention levels were key.

Speak to us about your business objectives!

The team are available to discuss your future goals and help grow your business. Contact Kathryn or give us a call on 0161 696 3459.

Helping SaaS companies grow2

How we did it

Once we’d completed the audit, strategy and planning we delivered integrated activity to target prospects.

This included:

  • brand awareness
  • content creation
  • lead magnet campaigns
  • digital lead generation
  • email marketing
  • social media engagement
  • highly targeted direct marketing
  • sales cycle lead nurturing
  • telemarketing support
  • sector focused webinars
  • events and PR
  • onboarding
  • life cycle communications

Working closely with their in-house sales teams we tracked volume and quality of leads.

Testing and refining campaigns to consistently deliver marketing that generated results and added value.

If you want to be a fast growing business get in touch.

Contact Kathryn or give us a call on 0161 696 3459 to see how we can help your business grow.