Are you C R A Z Y ?

You can’t do marketing without any thought to business development!


Definition combines agile business thinking with creative agency delivery.

We believe in integrating everything we do. From creating brands to generating leads, we put your audience at the heart. This way we can engage and influence at every stage, delivering real results for your business.


We’re a special kind of marketing & business development consultancy because we get to know your business inside and out. Unlike other B2B marketing agencies, we integrate great marketing with business development so you get joined up thinking and better results. Supporting your Marketing and Sales Managers to achieve the business goals.

Imagine how much better you’d be with an integrated Business Development and marketing consultancy

  • Marketing Strategy.

    Every business needs a clear vision. What are you offering? Who are you selling to? Why do they need it? By defining your WHY and your unique selling point, we work with your sales teams to create a robust strategic marketing and business development plan. From branding, marketing, and digital PR right through to campaign delivery, we help you grow.

  • Business Development.

    Successful business development requires a consistent approach and a substantial investment of time. Winning new clients is the lifeblood of any business, allowing it to grow, improve and continue to be profitable for key stakeholders, yet we often find that many business owners and Directors struggle to find the time.

  • Brand.

    More than just a logo. This is what all your stakeholders associate with your business, it’s how you make them feel. From how you interact, the values you exude, the benefits you create and what makes you memorable, branding is the key to successful marketing.

  • Lead Generation.

    Lead generation requires structure, application and persistence, but first you need to ensure you know who you are targeting. Once you know who your target audience is, you can then build an understanding of where they are likely to be, what they are interested in, what their pain points are and how your product or service can help them.

  • Digital Marketing.

    With leading design and user experience in mind, we create websites that engage your audience and constantly evolve. Digital never stands still and neither do we. That’s why we always integrate every part of what we do with digital marketing in mind. From organic & paid social media strategies to PPC and SEO, we help make your business visible on every device.

  • Content Marketing.

    The process of sharing valuable, thought-provoking, and educational information to attract prospects and convert them into customers.

  • Events.

    Create a buzz around your product or service. Build connections and create a memorable experience for your prospects. From networking to exhibitions, conferences, seminars, webinars, podcasts and more, we create events that promote your brand and make people take action.

  • PR & Social.

    Want to attract your target audience for all the right reasons? We work with you to develop a PR and/or social media strategy that tells your story in the best way. We break through the noise and place you right in front of your target audience, at exactly the right time. From getting your articles covered to choosing the right events to showcase your brand and get your interacting with all the right people.

It makes sense.

Contact us to find out more because combining marketing and business development delivers more engaging brands and better results.