When you combine marketing and business development, this makes for a winning combination. And when you add more ingredients to the mix, such as sales, the all-important follow-up, and onboarding, then it becomes the perfect recipe for success.
Also, research has shown that integrated campaigns (across more than four channels) outperform single or dual-channel campaigns by a staggering 300%.
That’s why, at Definition, we integrate our marketing and business development, because one without the other just doesn’t make sense.