How social media can help develop your brand…
Social media isn’t just a device to share your holiday snaps or arty shots of your lunch. It’s an excellent tool that can help develop your brand – it’s an extension of your business’ tone of voice enabling you to connect to your customers on a more personal level. Whether you’re on social media or not, your customers will be and if they have a complaint about your services, they’re more likely to voice that complaint online rather than contacting your business directly. So, it’s time you made the leap and joined the digital age of social media.
Social media marketing can help with a number of goals, such as:
- Creating a brand identity and positive brand association
- Building conversations, improving communication and interaction with clients
- Raising brand awareness
- Increasing website traffic
Social media is great for sharing articles or blogs you have written and helps drive traffic back to your website. Using social media enables your business to project your brand image across a variety of different platforms. Your business’ core identity should stay consistent throughout your marketing collateral and this applies to social media too.
When sharing images you should ensure you have the appropriate license to do so. You should NEVER just share a random image you have found from Google, you should either create your own images or use images bought or downloaded from a royalty free site, such as Shutterstock, iStock and Getty.
Be relevant – don’t talk about Christmas at Easter. Talk about relevant topics that will engage with your audience.
Plan content, post regularly and offer truly valuable information that your customers will find useful and helpful. Don’t post for the sake of posting, quality meaningful posts are more effective than posting irrelevant posts daily. Posting images, videos or gifs helps your posts be more engaging and attracts more attention.
Show variety – share articles, images, articles, videos
Keep an eye on your competitors and what they’re sharing online, you don’t need to become obsessed with their feeds and check them every day. Just be aware of them, what they post and how they interact with their customers.
And last but not least, measure your success with analytics. Find what works and engages with your audience, track successful posts through analytics and repeat what works.
Contact the Definition team for advice on how social media can help develop your brand.