A Digital Campaign for a Leading Structural Engineering Company
Project Overview
Our client, a respected Structural and Civil Engineering firm, earned back-to-back nominations for Best Structural Engineering Company at the prestigious Grafters Awards in both 2023 and 2024. With the stakes high and competition fierce, they turned to Definition to create and deliver a compelling digital campaign that would mobilise their network and drive votes.
Strategic Approach
To elevate the client’s profile and maximise engagement, we developed a targeted campaign strategy rooted in three key pillars:
- Brand Positioning
We shaped a bold and visually engaging narrative that not only reflected the client’s technical excellence but also inspired action from their audience. - Design Execution
Our creative team delivered a standout suite of email and social media assets designed to cut through the noise and capture attention. - Content Development
We wrote a series of persuasive, on-brand messages tailored for email and social platforms, all designed to drive traffic to the voting page and encourage participation.
Key Activities
Our campaign delivery included:
- Email Marketing
- Developed multiple creative concepts aligned with the client’s brief and brand identity.
- Designed and implemented a targeted email campaign to their client base, encouraging them to cast their vote.
- Social Media Content
- Produced a cohesive set of visuals and captions optimised for LinkedIn and Instagram.
- Maintained a consistent tone of voice and visual identity across all touch points to reinforce brand recognition.
Results & Impact
The campaign delivered outstanding results:
The client won the award two years in a row, a testament to the strength of the campaign and the engagement it generated across their network and their strong customer and partner network who took the time to vote for them.
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