Advertising in broadsheets: Beige Gold
We worked with our client to secure advertising in one of the top 3 broadsheets newspapers. At the time the demand for cardboard (mid pandemic) was seeing unprecedented levels of demand, with many businesses being unable to source packaging with their current suppliers. We decided to play on this theme and came up with the concept of beige gold and to advertise cardboard as you would previously have seen the leading designer brands advertising their products.