Brand focus really works

Aim

The aim of this project was to create a brand that not only sold the services of the company, but also emphasise the level of expertise of the owner in both their service delivery and as a published author.

Result

The logo and brand identity we created combines two very contrasting typefaces. The bold, modern typeface used for the main part of the logo represents the forward-thinking outcomes that the company offers its clients. The script typeface that has been used for the name, mimics a signature and acts as a personal stamp , reflecting the high level of personal service and expertise.