Sapphire branding

To modernise their branding, bringing it up to date and reflecting the company they are today. With two sides to their business (now three), Sapphire wanted each side to have its own distinct branding but were unsure as to how it would work without creating separate businesses.

We started by creating their main brand and then created two and now three sub-brands. We ensured cohesiveness by repeating a distinctive element but each has their own colour palette clearly defining the areas they represent.

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