Creating a new luxury brand & designing a web presence for a yacht charter business. Appealing to clearly defined target audiences. Luxury brands have to work a little bit harder to market themselves than other types of brands. After all, their customers expect nothing but the best, and they’re not afraid to spend money to get it, this web project was all about portraying a certain lifestyle, set of values and perceived exclusivity. The client met their charter target within the first year of launch.