Take A Break & Eat Cake
Celebrating Milestones and Building Loyalty: The Keep Calm & Eat Cake Campaign
Project Overview
A Structural Engineering consultancy celebrated a significant anniversary and wanted to thank their customers for their loyalty and celebrate their achievement. With most of their business coming from repeat customers, it was crucial to get this right and demonstrate how the campaign engaged with decision-makers.
Strategic Approach
To achieve this, we focused on:
- Brand Positioning: Reinforcing the consultancy’s brand as customer-centric and appreciative.
- Direct Marketing: Creating a direct marketing campaign that personally thanked customers.
- Client Appreciation: Showing genuine appreciation to build loyalty and strengthen relationships.
- Business Development: Leveraging the campaign to generate new business opportunities.
- Creating Social Engagement: Encouraging customers to share their experiences on social media.
Key Activities
Our comprehensive strategy included:
- Keep Calm & Eat Cake Campaign: Sending award-winning chocolate brownies and thank you cards to customers.
- Social Media Engagement: Asking customers to post on social media using specific hashtags for Tweets, Instagram, and Facebook posts.
- Personal Touch: Including personalised messages to make each customer feel valued.
Results and Impact
This approach led to:
- Increased Engagement: A significant amount of interaction on social media, with many customers posting pictures of themselves and colleagues enjoying the brownies.
- Direct Feedback: The client received lots of direct feedback, thanks, and requests for more brownies!
- New Enquiries: An incidental increase in new business enquiries.
Conclusion
The Keep Calm & Eat Cake campaign was a great way to show the structural engineering consultancy’s appreciation for their loyal customers, boost their brand on social platforms, and celebrate success within their team.
