After identifying top prospects for a client, we produced personalised broadsheets and sent them to all of the decision-making units in each company.
When followed up this resulted in some immediate interest but of course, when it comes to large-scale software projects businesses only review every 3 or more years. Roll on 2 years later and the MD of one of the targeted companies, a large agricultural firm, called the client as he was now ready to discuss changing his software. He explained how he loved receiving the broadsheet, it was really impactful and he had kept it on his desk for the past 2 years. It then prompted him to get in touch, and this alone resulted in a quoted opportunity worth over £200k.
This proves that direct mail works, even after time. Contact Definition today for help with your marketing.