Using podcasts in your marketing and business development strategy

After identifying podcasts as a great way for a client to connect with some of their key target audiences and raise their profile as a thought leader in some market sectors, we effectively added this new marketing communications channel to their marketing mix.

We reached out to key industry peers and leaders and invited them to the podcast as a guest to discuss a series of topics that would interest their audience and also raise their business profile, finding mutual benefit for both parties. Each podcast episode was meticulously planned in advance, with a brainstorm of key issues and hot topics to ensure listeners would be interested and draft questions prepared. Once recorded the audio was checked and edited, then uploaded on all major platforms to maximise reach, whilst also being shared with the clients network, their guests network and across social media and through email marketing. The podcast is listened to all over the world and continues to grow each month.

This is proof that using podcasts in your marketing and business development strategy can help increase brand awareness and thought leader positioning. Contact Definition today to see how we can help.