When Direct Mail really has an impact!

After identifying a clients top prospects, effectively a wish list of their ideal clients we developed a highly personalised direct marketing campaign.   This included a the creative and content for a personalised newspaper, each version of the newspaper features the prospect company name and details in the newspaper headline articles. We then sent these eye-catching personalised broadsheets to several key decision makers in each target company.

When followed up this resulted in some immediate interest but of course, when it comes to large-scale software projects businesses only review every 3 or more years. Not only did this campaign create initial appointments but months later the MD of one of the targeted companies, a large agricultural firm, called the client as he was now ready to discuss changing his software. He explained how he loved receiving the broadsheet, it had really made an impact and as such he had kept it on his desk, it then prompted him to get in touch, and this alone resulted in a quoted opportunity worth over £200k.

Direct mail works and can have a long-lasting effect. Contact Definition today for help with your marketing and business development.