Consulting for Real People: A Branding Success Story
Comprehensive Re-brand for Consulting for Real People
Project Overview
Consulting for Real People, a consultancy specialising in group training sessions for large organisations, needed a comprehensive re-brand. This included a new brand identity for the overall company and sub-brands for their individual programs, which have been running for over 30 years. The challenge was to create a modern brand that also honored the legacy of their long-standing programs.
Strategic Approach
To achieve this, we focused on:
- Brand Positioning: Establishing a strong, modern brand identity that respects the legacy of the company and the leadership programs they have been delivering to thousands of delegates.
- Creative Concepts: Developing creative ideas that get noticed and resonate with the distinct target audiences which included corporate decision makers in key sectors and Owners of growing SMEs.
- Engaging High-Level Decision Makers: Crafting a brand that appeals to high-level decision makers.
Key Activities
Our comprehensive strategy included:
- In-Depth Brief:
- Gathered a detailed brief from the client to understand their vision and requirements.
- Concept Development:
- Designed four distinct concepts for the company and its sub-brands.
- Brands included Consulting for Real People (Company brand) and Client Centred Leadership brand for main programs, with the option to develop more sub brands as more programs are launched.
- Client Feedback:
- Presented the concepts to the client, who shared them with other board members for feedback.
- Finalisation:
- Developed all the logos and sub-logos once the concept was agreed upon.
- Brand Extension:
- Extended the brand to include an imagery style and other branding elements using existing materials.
Results and Impact
The result was a new, versatile brand that seamlessly integrates across all sub-brands. The client was pleased with the outcome and received a set of fully branded documents ready for use throughout their programs.
Conclusion
This project demonstrates the power of strategic brand positioning and creative concepts in creating a modern, cohesive brand that gets noticed by high-level decision makers.
