Integrated direct mail campaigns that get results
Integrated Direct Mail Campaigns That Get Results: Block Out the Noise
Project Overview
Our client needed a strategy to reach large prospects that had previously proven hard to contact. We implemented an integrated campaign combining specific targeting with direct mail, email marketing, LinkedIn connection messages, and telesales follow-up.
Strategic Approach
To achieve this, we focused on:
- Brand: Ensuring the campaign aligns with the client’s brand identity.
- Lead Generation: Generating quality leads for follow-up and appointment setting.
- Target Audiences: Precisely targeting the right prospects.
- Data Management: Effectively managing data to support the campaign.
Key Activities
Our comprehensive strategy included:
- Direct Mail:
- Created personalized direct mail pieces to capture attention.
- Ensured the content was compelling and aligned with the brand.
- Email Marketing:
- Developed engaging email campaigns that tell a story and resonate with prospects.
- Maintained consistent activity to keep the brand front of mind.
- LinkedIn Connection Messages:
- Sent personalized connection messages to engage with prospects on LinkedIn and via email.
- Used these messages to build relationships and drive engagement.
- Telesales Follow-Up:
- Conducted follow-up calls to reinforce the campaign messages.
- Supported the internal team to schedule appointments with interested prospects.
Results and Impact
This integrated approach led to:
- Successful Lead Generation: Booked multiple meetings with large prospects.
- Effective Follow-Up: Ensured consistent follow-up and engagement.
- Business Development: Supported the client’s business development efforts.
Conclusion
This campaign demonstrates the effectiveness of integrated direct mail campaigns in generating leads and booking appointments with hard-to-contact prospects.
