Premium Brand & Website for a C-Suite Coach

Premium Brand & Website for a C-Suite Coach

Project Overview

A previous client approached us to help him create a brand identity for his C-Suite Coaching consultancy.

Strategic Approach

To achieve this, we focused on:

• Brand Positioning: Creating a premium brand that showcases the high-level work and projects undertaken with clients.
• Website Creation: Designing and building a stylish website to promote the new business.
• Content Writing: Developing engaging content that includes key words and calls to action.

Key Activities

Our comprehensive strategy included:

• Brand Design:
  • Created several design concepts based on the client brief.
  • Developed a prestigious logo in a colourway to attract the right clientele.
  • Established an image style to complement the brand.
  • Developed brand guidelines to ensure consistent use of the brand.
• Website Development:
  • Designed a stylish website to communicate the client’s services.
  • Built the website to serve as a high-end resource tool with a place for insight articles and tips – key for engaging this audience of business C-Suite leaders and Directors.
  • Included clear calls to action to drive engagement.
• Photo shoot Coordination:
  • Organised a photo shoot to provide authentic imagery.
  • Created an image style and liaised with photographers.
  • Reviewed portfolios to find the best supplier for the project.
  • Produced a shot list and secured the location.
  • Liaised with model agencies to secure the best extras for the shoot.

Results and Impact

The half-day photo shoot was a success, capturing a range of images for use across various marketing materials, digital marketing, and social media. The final photos were applied across the website, some featuring a design treatment that modernises the images while retaining an authenticity that reflects the brand ethos.

Conclusion

This project demonstrates the power of strategic brand positioning, website creation, and content writing in launching a successful elite brand to a niche target audience.

Ready to launch your new brand and create a compelling online presence? Contact us today to learn how we can help your business grow!

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