Revamping Plastech’s Online Presence
Revamping Plastech’s Online Presence
Project Overview
Plastech, recently expressed their need for an update to their website. Their existing website had become outdated and failed to represent their brand identity effectively.
Strategic Approach
To achieve this, we focused on:
- Brand Alignment: Ensuring the new website aligns with Plastech’s brand identity.
- Website Design and Build: Creating a visually captivating and contemporary platform.
- Extensive Product Pages: Enhancing user experience by enabling users to access a large range of product data quickly and easily.
- Lead Generation and Business Development: Attracting and engaging customers and prospects.
Key Activities
Our comprehensive strategy included:
- Initial Review:
- Identified areas for improvement on the existing website.
- Collaborated closely with Plastech to understand their vision, goals, and preferences for the revamped site.
- Quick Turnaround:
- Updated the website’s images, branding elements, and color schemes swiftly.
- Focused on a streamlined strategy to meet the phase 1 requirements to create an engaging website whilst ensuring the design and navigation can be further developed in the future for e-commerce capability.
- Enhanced User Experience:
- Designed extensive product pages to provide easy access to a large range of product data.
- Ensured the website is user-friendly and intuitive.
Results and Impact
The revamped site now serves as a vibrant online asset, leading to:
- Increased Brand Awareness
- Enhanced User Experience
- Effective Lead Generation
- Business Development
Conclusion
This project demonstrates the power of strategic website design and build in enhancing user experience and supporting business growth.
