Successful Event Launch and Lead Generation for HR Client
Project Overview
A HR client partnered with us to manage their full marketing activity. One of the initial tasks was to hold an event for their customers, launching their Learning & Development service and celebrating their 10-year anniversary.
Strategic Approach
To maximize the event’s impact, we suggested:
- Event Launch: Using the event to launch their new service and inviting a broader audience beyond their existing customers.
- Panel Event: Organising a panel event, allowing the client to extend their reach as panel members also promoted the event to their networks.
Innovative B2B Marketing
In B2B marketing, innovative strategies are essential to attract and convert new clients. This event marked the beginning of converting cold prospects into valuable clients. Following the event’s success, we expanded our efforts to include:
- Lunch and Learn Webinars
- Training Sessions
- Speaker Platforms
Comprehensive Marketing Campaign
To attract cold prospects, we delivered a comprehensive B2B marketing campaign, including:
- Personalized Invitations
- Engaging Social Media Promotions
- Well-Crafted Email Campaigns
We emphasized the unique value of our client’s HR services and the benefits of attending the event.
Results and Impact
The event led to:
- Increased Brand Awareness
- Successful Lead Generation
- Appointment Setting
Cold prospects who attended showed keen interest in our client’s services, with some converting into clients within weeks. Many added the recurring webinars to their diaries, ensuring ongoing engagement.
Conclusion
This project demonstrates the power of integrated marketing and a client-centric approach to business development.
