Using email campaigns for lead generation
Email marketing still delivers.
Working with a client we have created an effective contact database, carefully developed and maintained with key market sector segments enabling highly targeted campaigns to be delivered to key decision makers, with some campaigns tailored to reach 3 or 4 different decision makers within the same company at the same time to generate interest and action.
We send regular campaigns all using tailored content, successfully executing a minimum of 3 campaigns per month, reaching decision makers across various industry sectors. We ensure topical content that resonates with the audience to generate consistent flow of inbound leads. These create high quality leads for sales and business development teams to follow-up to appointment, quote and ultimately conversion to long-term customers.
