Bespoke brand identity illustrations stand out

We created a unique challenger brand for a B2B client; Unleash & Engage, part of the brand identity included a visual style for imagery based around the use of bespoke illustrations. As the brand and service offer has developed the client subsequently asked us to create a new series of bespoke images to be used across their B2B marketing and business development activity, particularly for use in social media and to update their new website.

They gave very detailed descriptions of what each image needed to represent. Each image was designed using the illustration style that we had created for the brand imagery of this client, and includes a lot of detail in order to get across distinct messages.

It’s great to see how this creative brand style has really helped the client to stand out as a medium-sized organisation competing with the top management consultancies globally.