Elevating a Coaching Business Through Creative Book Design
Elevating a Coaching Business Through Creative Book Design
Project Overview
Time Ltd is the debut book by Steven Watson, a business coach from 27andahalf. The book offers advice on transforming ‘busyness’ into a thriving business by helping readers develop effective habits and master their time.
Strategic Approach
To uplift Steven’s coaching business and increase his credibility as a published author, we focused on:
- Branding: Ensuring the book design maintained synergy with Steven’s core coaching business.
- Book Design: Creating an eye-catching and compelling cover and internal illustrations.
- Illustration: Using strong, bright colors paired with vector illustrations to reflect Steven’s professional yet accessible style.
Key Activities
Our comprehensive strategy included:
- Creative Concepts: Developing unique and engaging design concepts that resonate with a wide range of target audiences.
- Design Execution: Implementing the design to ensure it is both visually appealing and aligned with the client’s brand values.
- Launch Support: Assisting with the book launch to ensure it was a success.
Results and Impact
The client was delighted with the book design, which:
- Increased Credibility: Enhanced Steven’s reputation as a published author.
- Successful Launch: The book launch was a success, attracting positive attention and engagement.
Conclusion
This project demonstrates the power of strategic branding and creative book design in elevating a coaching business and achieving successful outcomes.
