Boosting Recruitment with Creative Video Campaigns

Project Overview

As an employee-owned business, Sapphire takes their recruitment process very seriously. They rely on attracting the right type of candidates, so in an attempt to boost their recruitment numbers, they asked for our help.

Strategic Approach

To achieve this, we focused on:

• Creativity: Developing a unique and engaging video campaign.
• Inspiring Talent: Showcasing the opportunities and benefits of working for Sapphire.
• Maximising Brand Authenticity: Featuring real team members to highlight the company’s culture.
• Social Media Management: Leveraging social media to reach a wider audience.
• Making the Brand More Fun and Appealing: Creating content that resonates with potential candidates.

Key Activities

Our comprehensive strategy included:

• Video Production:
  • Recorded a full recruitment vlog series in an interview style.
  • Conducted deep dives, asking all the important questions potential candidates would want to know.
  • Highlighted real team members to showcase Sapphire’s work hard, play hard culture.
• Social Media Campaigns:
  • Managed targeted campaigns to effectively communicate with specific audiences.
  • Used engaging content to attract high-quality candidates.

Results and Impact

This approach led to:

• Increased Engagement: The team loved the series, and it successfully attracted high-quality candidates.
• Ongoing Success: Thanks to its success, Sapphire continued to add to the series.

Conclusion

This project demonstrates the power of creative video campaigns and social media management in attracting top talent and making a brand more appealing.

Ready to attract high-quality candidates and boost your recruitment efforts? Contact us today to learn how we can help your business grow!