Using video effectively for lead generation with high value prospects
Getting in front of senior decision-makers and making an impact was the main aim of this campaign.
We knew that we needed to stand out, had one shot to make an impression and portray the right message with the output to be for the prospect to get in touch directly or accept a call from the sales team and agree to an appointment to find out more.
For maximum impact, we decided that the collateral needed to be personal, different and high-end, so we created a video brochure to land on each target decision makers desk. The video brochure was branded and contained an overview video and then followed up with a personal video message sent via email and a direct phone call from the sales team who were provided with a script to get through to the right people.
Generating over £1 million in quoted pipeline , the client was delighted with this campaign and continued to use this approach for the next few years when targeting larger high value prospects and they continue to get the desired results from it.
