The Power of Communication and what it means to you?

Our Directors Kirsty Forman and Kathryn Bistacchi presented ‘The Power of Communication’ to The Business Network South Manchester and The Business Network Chester.

The presentation highlighted several themes of communication, with the most important being how to harness its potential for B2B business growth. Let’s review the key points discussed and explore how they can improve your business.

The power of communication

First and foremost, communication is one of our most formidable assets, and its significance cannot be overstated. Getting the most out of your communication requires both investment and dedication.

Communication is multifaceted, encompassing verbal, non-verbal, written, visual and listening. Each method plays a unique role in B2B marketing strategies. Effective marketing leverages all these communication methods to create a cohesive and engaging approach, enhancing both B2B marketing and business development strategies.

Positive communication can grow your business

Positive communication is the cornerstone of successful business operations, promoting trust, engagement and loyalty among customers, employees and stakeholders. By implementing effective communication strategies, businesses can create a strong foundation for B2B growth and long-term success.

We have firsthand experience in this area because it is what we do for our clients, for example, we sent out a series of impactful email campaigns, that led to a surge in new inquiries and orders.

Customer communications play a pivotal role in their B2B marketing strategy. By prioritising ongoing communications, they have unlocked new avenues for growth and solidified their presence in the market. Their success story is a testament to the power of consistent and positive communication in achieving business objectives and fostering long-term relationships.

What happens when things don’t go to plan?

This is when good communication pays off. All forms of communication can go wrong and can cause misunderstandings and missed opportunities.

Project.co’s report confirmed that among customers who moved to a competitor in 2023, 68% report having done so due to poor business communication skills, with 38% of business leaders noticing the financial impact of poor communication.

To avoid these pitfalls, businesses can utilise various software solutions to automate and enhance their communications while maintaining effectiveness. Great communication boils down to a few key areas:

• Visibility: Provide a thorough overview of status and progress.
• Organisation: Information stored and distributed in an organised way, available to be called upon when needed, eliminating the need for customer follow-up.
• Efficiency: Ensure fast and timely responses.
• Attitude: Deliver conscientious, thorough and honest messaging.

How do communication methods transfer into B2B marketing?

This is where integrated marketing comes in. Integrated marketing is a strategic approach that aligns various marketing channels and tactics to deliver a consistent and cohesive message.

Whether through email campaigns, social media such as LinkedIn marketing, digital advertising, or content marketing, maintaining a uniform brand voice, tone and visual identity is essential. This consistency reinforces the brand image, making it more recognisable and trustworthy to the audience.

From your audience’s perspective, it’s easier to trust and connect with a brand that speaks to them consistently. Hearing conflicting information or having disjointed brand experiences, doesn’t sit well with audiences. Using an integrated marketing communications strategy is a good way to build trust and positive associations among your audience, across all platforms.

Effective communication ensures that the brand’s core values and messages are clearly conveyed, regardless of the medium. From PR publications to social media, the list of mediums you can use to reach consumers today is extensive. And with so many platforms available, the challenge for B2B businesses is identifying the channels that reach your audience and convey your message in the best way.

In today’s marketplace, audiences are bombarded with messages, so if yours isn’t relevant, it will likely be ignored.

What are you wating for? Improve your B2B communication today!

Remember that effective communication is an ongoing effort. Regularly evaluate and adapt your strategies based on feedback and changing market conditions to continually improve your communication efforts.

If you are looking to grow your business and generate results, then you need both marketing & business development to work together. If you want more information on this topic or would like to understand more about how to improve your communication skills get in touch with the team.