Designing a Brand: From Concept to Completion
Creating a brand is much more than just designing a logo—it’s about crafting a comprehensive brand identity that communicates a company’s values, vision and unique personality. Whether you’re a marketing professional or a business owner looking to build a B2B brand from scratch, the journey involves several stages. From gathering insights to refining ideas and finalising the brand, every step is essential to creating a meaningful and lasting identity.
Our brand design process includes the following steps:
- Internal & external audit (assessing current brand, competitive marketplace and target audience perceptions)
- Client brief including objectives & aspirations
- Devising the brand’s value proposition and overarching messaging
- Brainstorming creative ideas & concepts
- Designing multiple brand logo concepts
- Presentation of concepts & gathering stakeholder feedback
- Finalising and creating the finished brand and identity elements
- Updating brand guidelines and internal comms
- Planning external brand launch
Designing a brand is a thoughtful, multi-step process that requires creativity, communication and collaboration. It’s not just about making things look good—it’s about creating a visual identity that tells a story and connects with an audience. From gathering the client’s brief to refining the final design, each phase is essential in crafting a brand that stands out in the marketplace and builds long-lasting recognition.
