Amplifying Advertorial Using Social: C-Suite Coach

Project Overview
We created a compelling design to ensure a C-Suite Coaching company could stand out in a double-page advertorial for the 2025 edition of Your Business with James Caan, along with a supporting suite of social media assets to amplify the campaign and drive engagement with their prospects on LinkedIn and Instagram.

Lots of companies sign up to providing an article for a well-read magazine because they want to ‘wow’ that audience. However the key to success lies in ensuring your prospective and current customers see the article, share and comment on it, as this way you can maximise reach and inbound messages. This only takes a little more effort than just producing the article, and ensure it’s integrated with the rest of your marketing activity, but when you do this you can achieve better returns.

Strategic Approach
To position the client as a leading voice in executive coaching, we focused on three core areas:

• Brand Positioning– Crafting a visually engaging and editorially aligned advertorial that captured both the message and the distinctive tone of the client.
• Design Execution– Creating a polished double-page spread that would command attention within a competitive publication.
• Content Development– Writing a series of promotional social posts to extend reach and drive interest in the featured article.

Key Activities
Our approach included:

• Advertorial Design
  • Developed multiple creative concepts in response to the client brief.
  • Delivered final artwork that aligned with both the publication’s aesthetic and the client’s brand identity.
• Social Media Content
  • Created a cohesive set of visuals and captions tailored for LinkedIn and Instagram.
  • Ensured consistent tone of voice and visual language across all platforms.

Results & Impact
The final advertorial made a strong impression within the publication—clearly differentiating our client from competitors and reinforcing their unique coaching methodology. The supporting social media campaign extended the impact of the article, driving engagement and generating meaningful interest in the client’s services.

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