Consistent email marketing is key to webinar success and lead generation

Webinars are a great way to engage prospects on a topic that’s of interest to them and generate good conversations and opportunities to do business.

Most businesses love the idea but really struggle when it comes to getting enough delegates to each event or webinar.

The Definition team developed a lead generation strategy for P3 People that included a webinar and speaker platform series which attracted their target audiences and gave them a forum to talk to key decision-makers.

Each session covered a specific topic that managers and business leaders could and would relate to, offering practical advice and tools individuals could apply within their own businesses.

Through consistent pre and post-email communications in support of these webinars, we were able to attract a consistently high volume of prospects and customers to attend.

Thanks to our efforts, these webinars are now regularly attended by their top prospects and with good follow-up and business development strategies in place these webinar and events series consistently result in new business opportunities.

Do you have your own webinar series you would like us to promote? Contact Definition and we will be happy to help.