Developing a challenger brand identity
Elevating Brand Credibility and Market Share
Project Overview
With the aim to stand out in a very corporate market, our client wanted to demonstrate that they are a different type of consultancy through their brand. We took a unique approach to create a brand that is bright, bold, and eye-catching whilst still highly effective and professional.
Strategic Approach
To achieve this, we focused on:
- Branding: Developing a challenger brand identity that uplifts the business and increases awareness through its boldness and results.
- Illustration: Using bespoke illustrations to enhance the brand’s visual appeal and stand out from the usual stock photography used in this conservative sector.
- Creative Concepts: Crafting creative ideas that are both compelling and professional.
Key Activities
Our comprehensive strategy included:
- Eye-Catching Design:
- Utilised strong block colors paired with bespoke illustrations that conveyed important messages about employee engagement and operational efficiencies.
- Ensured the design is both eye-catching and maintains a high-level corporate look and feel.
- Brand Positioning:
- Created a brand that reflects the client’s down-to-earth, approachable nature.
- Positioned the brand to challenge the norms within their industry.
- Market Share Growth:
- Developed a brand that increases credibility and helps gain more market share.
Results and Impact
The result is a vibrant and engaging brand that stands out in a corporate market. The new brand identity has successfully positioned the business, increased its credibility, and positioned it to gain even more market share.
Conclusion
This project demonstrates the power of strategic branding, creative concepts, and bespoke illustrations in creating a compelling and professional brand identity.
