Brand focus really works

Aim

The aim of this project was to create a brand that not only sold the services of the company, but also emphasized the level of expertise of the owner in both their service delivery and as a published author.

Result

The engage and perform logo and brand identity we created combined two very contrasting typefaces. The bold, modern typeface used for the main part of the logo represents the forward-thinking outcomes that the company offers its clients. The script typeface that has been used for the name, mimics a signature and acts as a personal stamp , reflecting the high level of personal service and expertise.

The client was pleased with the brand and identity created which strikes a good balance between being a professional corporate brand and an individual brand.