Regular Customer Communication for Plastech®

As part of a brand re-launch and integrated marketing approach, we introduced regular customer communication for Plastech®, which includes a range of product related email promotions and a customer newsletter.  This established consistent engaging connections with clients to keep Plastech® front of mind. The data from email engagement, both for the customer newsletter and the product promotion emails, also provided valuable data for sales teams to focus on calling up the customers that opened and clicked on the communications so they could help them with the relevant product information requests.

Our Approach

We devised a quarterly electronic newsletter that would showcase Plastech® activities, introduce the team, and share industry insights. Our goal was to position Plastech® as a thought leader while highlighting new and popular products. We also added a touch of personality with fun facts or jokes to make the newsletters more engaging.

Key Features

• Engaging Content: Each newsletter includes a mix of company updates, team introductions, industry articles, product highlights, and light-hearted content.
• Thought Leadership: By sharing industry information, we positioned Plastech® as knowledgeable and authoritative in their field.
• Product Highlights: Regular updates on new products and popular items keep customers informed and interested.
• Personal Touch: Fun facts and jokes inject personality, making the newsletters enjoyable to read.

Design and Execution

We created a bold, eye-catching design for the newsletter and developed a range of content options to keep each edition fresh and interesting. The newsletters are sent regularly, achieving high open and click rates, which has led to increased customer enquiries and positive feedback.

Ongoing Success

Definition Consulting continues to manage the newsletter, ensuring it remains a valuable tool for Plastech®. The consistent communication has strengthened customer relationships and reinforced Plastech®’s presence in the market.

Ready to enhance your customer communication? Contact Definition Consulting today.