Creative Website Design That Connects
Project Overview
Consulting for Real People delivers client centred programmes that change the way leaders communicate, helping them to have great conversations and develop phenomenal relationships. Their clients say the client centred programme is ‘life changing’ and ‘one of the best development programmes ever’. Such a unique business with an amazing product required a website that would reflect their expertise, professionalism and the value they bring to high-level decision makers. The goal was to design a modern, user-focused website that showcases their programs, engages their target audience, and supports their continued growth.
Strategic Approach
To create a website that truly represents Consulting for Real People, we focused on:
- User Experience (UX): Designing a clean, easy-to-navigate site that guides visitors through the company’s offerings with clarity and purpose.
- Audience Engagement: Tailoring the site’s structure and messaging to appeal to corporate decision makers.
- Content Presentation: Highlighting the company’s legacy and program impact through well-organised content and visual storytelling.
Key Activities
Our website design process included:
- Discovery & Briefing: We began with a detailed briefing session to understand the client’s goals, audience, and desired outcomes for the website.
- Visual Design: Developed a modern visual style that reflects the company’s professionalism and long-standing expertise.
- Content Integration: Organised and presented existing program materials in a way that is engaging and easy to digest for visitors.
- Responsive Development: Built the site to perform seamlessly across devices, ensuring accessibility for users on desktop, tablet and mobile.
- Longevity: Developing the site and Content Management System (CMS) so we can continue to add insightful content, build bespoke landing pages and use the website as an outreach & engagement tool.
- Client Collaboration: Worked closely with the client throughout the process, incorporating feedback and refining the design to meet their expectations.
Results & Impact
The final website delivers a polished, professional online presence that:
- Clearly communicates the company’s value and offerings
- Appeals to high-level decision makers
- Supports future programme launches and content updates
- Provides a seamless user experience across all devices
The client was delighted with the outcome and now has a website that confidently represents their business and supports their strategic goals.
Conclusion
This project highlights the importance of thoughtful website design in showcasing a clients expertise and engaging its target audience. By focusing on user experience, content clarity, and visual impact, we helped Consulting for Real People establish a strong digital foundation for continued success.
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