Why consistent customer communications are a necessity…

One of the first campaigns we launched for Plastech® targeted their existing customers, aiming to rekindle connections and remind them of all the wide product range Plastech® offers. The results speak for themselves!

We sent out a series of creative email communications to make an impact with customers, these formed part of an integrated campaign combined with social media activity over a few months, and resulted in new quote requests and orders, some from customers who had not purchased in months.

It’s safe to say that customer communications will remain an important part of their ongoing B2B marketing and business development strategy going forward, as a consistent and cost effective way of keeping their brand front of mind with buyers and communicating key products and offers.

By prioritising consistent customer marketing communications, this client has unlocked new avenues for growth and helped to reinforce their presence in the market.

When was the last time you focused your B2B marketing and business development activity on your existing customers?

If you want to grow with a targeted marketing and business development strategy, that considers both new and existing customers contact the Definition team of marketing and business development experts to find out more.