Time to update my website – Reskin or Redesign?

The decision to update your website isn’t one to take lightly. With a larger price usually attached to a complete overhaul, many may decide to simply reskin their current website at a lower cost. But what is best for you?

There are many factors to consider when reviewing your current website…

Design

Take a critical look at your website’s interface, graphics, and overall visual elements. If your design feels outdated, and no longer reflects your brand identity, it may be time to consider a redesign rather than a reskin. An outdated design can significantly impact your website’s credibility and user engagement. A modern and visually appealing design not only enhances the aesthetic appeal but also conveys a sense of professionalism.

User Experience

Another factor is the user experience (UX). How easily can visitors navigate your site? Is the information presented in a clear and intuitive manner? A seamless user experience is key for retaining visitors and encouraging them to explore further. If your current website struggles in providing an intuitive user journey, again it may be more beneficial to opt for a redesign that addresses these usability issues.

Mobile First Approach

The latest research from Statista highlights that more than half of all web traffic is through mobile devices, so ensuring that your website is mobile friendly is no longer an option but a necessity. If your website doesn’t adapt well to different screen sizes, you risk losing a portion of your audience. If your site isn’t mobile friendly a redesign is needed.

Analytics

Analytics can be a powerful tool in understanding how well your website is performing, especially when it comes to user engagement and conversions. Therefore, analysing data such as bounce rates and your conversion funnel can highlight what specific webpages need addressing. This is where a reskin can be more beneficial as you can target changes to only those pages that need improvement.

What else would I get with a Reskin?

A website reskin is like giving your shopfront a fresh coat of paint, and would include minor changes such as colours, imagery, and fresh content to keep visitors engaged. Reskinning a website can allow you to update your digital narrative and make it more relevant and engaging to extend its reach.

Not to mention, it also offers an opportunity to look at user feedback, removing outdated content which no longer has any value and may hinder the user experience.

Benefits

The benefits of a website reskin:

• Cost-effective
• Quicker timeline
• Streamlined and more relevant content
• Better loading times
• Better user-experience
• Enhanced engagement
• Improved aesthetics

Ultimately, the choice between reskinning and redesigning should align with your business goals and the evolving needs of your target audience.

Before deciding, Definition Consulting offer a full audit of your website to help you determine areas that need improving from both a marketing and business development perspective. Take a look at how we’ve helped other companies achieve their goals. Get in touch on 0161 696 3459 or email hello@definitionconsulting.co.uk