Engage & Perform photoshoot

A new brand and website project meant that a photo shoot was needed to provide authentic, real life imagery as part of the Engage & Perform launch.

Definition’s Creative Manager, Jamie, created an image style, liaised with photographers and reviewed portfolios to find the best supplier for this project.

We then produced a shot list to ensure we could capture all the images we are likely to need for all the integrated, online, social and digital marketing activity we have planned.

A location was secured and the Definition team scheduled to be on-hand as (willing) extras.

The client was fully briefed and showed up with the necessary wardrobe changes.

The photo shoot took place over just half a day and was a success capturing a range of images for use across lots of marketing collateral, digital marketing materials and social. The website project was completed and most importantly the client liked the photos. The final photos are applied across the website, some featuring a design treatment which differentiates and modernises some of the images whilst retaining an authenticity which reflects the Engage & Perform ethos.

Thanks to photographer Martin Hambleton.