MAY THE 4th BE WITH YOU

Bringing Creativity to Packaging: Ribble’s Themed Campaign

Project Overview

We support Ribble’s with management of their social media platforms and our focus is on making packaging a creative and engaging topic. Certain days of the year lend themselves well to this theme, and May the 4th presented a perfect opportunity to showcase Ribble’s creative side.

Strategic Approach

To achieve this, we focused on:

• Social Media Management: Leveraging Ribble’s social platforms to engage their audience.
• Creative Inspiration: Developing fun and imaginative content to make the brand more appealing.
• Capitalising on Key Events and Dates: Using May the 4th to highlight Ribble’s creativity.

Key Activities

Our comprehensive strategy included:

• Video Content: Creating a video featuring a character AT-AT (All Terrain Armored Transport) made from cardboard, cut to precision, to resonate with the Film theme.
• Direct Social Media Engagement: Posting clear, simple messages with vibrant images to engage the audience.
• Brand Positioning: Positioning Ribble as a fun and innovative brand.
• Extended Marketing Communications: Incorporating the project into other marketing communications beyond social media.

Results and Impact

This approach led to:

• Increased Engagement: The playful project highlighted the company’s imagination and creativity.
• Broader Reach: The campaign extended beyond social media, enhancing Ribble’s overall marketing efforts.
• Positive Feedback: The audience responded positively, engaging with the content through likes, comments, and shares.

Conclusion

This project demonstrates the power of creative social media management and capitalising on key events to make a brand more fun and appealing.

Have a creative project in mind? Contact us today to see how we can bring your idea to life!