Understanding SaaS marketing and the proven strategies for success. SaaS (Software as a Service) has changed the way businesses deliver […]
Marketing moves fast and companies can easily fall into the trap of getting too comfortable with their current marketing platforms. […]
Creating an effective sales funnel is essential for attracting, engaging, and converting the right target audience for your business. Getting […]
The Importance of a Brand Audit for Marketing and Business Development At Definition Consulting, we’re experts in marketing and business […]
The use of AI generated content is rapidly becoming common practice, but if you’re going to embrace it, make sure […]
When looking at key B2B marketing trends for 2024, many predict companies will shift towards a more authentic approach, prioritising […]
As the cost-of-living crisis continues to impact many people across each financial bracket in the UK, Definition continues to support […]
The decision to update your website isn’t one to take lightly. With a larger price usually attached to a complete […]
Marketing trends are constantly changing, and it’s not uncommon for businesses to get blindsided by a need for the latest […]
Generating leads is key to maintaining a thriving business. By consistently generating new leads, organisations can expand their customer base, […]
It’s hard to stand out in a saturated market, with multiple businesses offering similar products and services all vying for […]
Once you have combined your business development with marketing, you should have winning campaigns, but what comes next? The all-important […]
There are many perfect combinations in life: gin & tonic, bed & breakfast, tea & biscuits. But there is another […]
Our top 5 tips for a successful lead generation strategy are: DEVELOP STRONG CONTENT THAT RESONATES When it comes to […]
Whilst 2020 has been unprecedented (the word of the year), one thing that has come from the pandemic is the […]
Before 2020, a growing number of companies were becoming more digitalised; switching to e-commerce and introducing automation into their processes. […]
Forget about the definition of insanity, why not try our preferred Definition of marketing; ‘To sell more stuff, at higher […]
As marketing and business development specialists, we have experience of the highs and lows of any industry – this one […]
By applying “The 1% rule” by Tommy Baker, to your marketing and business development, it ensures that you are working on your […]
Lauren, our Graphic Designer, found creative inspiration from her GCSE Art project for a recent recruitment campaign for a client. […]
Let’s take a look back at our year in 2019… Practicing what we preach As an agency, we’re sometimes so […]
To make matters even harder, engaging a marketing agency is often a bit of a leap of faith – few […]
Whether providing a generalist practice, or specialising in niche areas, being able to demonstrate your knowledge to effectively attract new […]
There are many reasons businesses DON’T invest in marketing, or don’t use an integrated marketing agency. Classic examples include businesses […]
Is your marketing cutting through the noise? Successful marketing isn’t always about quantity, it’s about quality. A quality campaign means […]
Your website is your shop window and the key platform for promoting your brand. It’s often the first thing a […]
Find out what we believe is the perfect marketing recipe… Method: Whisk together a good logo, creative thinking and an […]
With the advent of September, it’s time for parents with school-age children to get back into the term-time routine. With […]
Do you love your marketing? Or has the spark gone out? Maybe you’ve tried various things but nothing seemed to […]
Here we explain the key things you need to know about GDPR & PECR for B2B email marketing: At first […]