Marketing moves fast and companies can easily fall into the trap of getting too comfortable with their current marketing platforms. […]
Creating an effective sales funnel is essential for attracting, engaging, and converting the right target audience for your business. Getting […]
The Importance of a Brand Audit for Marketing and Business Development At Definition Consulting, we’re experts in marketing and business […]
When looking at key B2B marketing trends for 2024, many predict companies will shift towards a more authentic approach, prioritising […]
As the cost-of-living crisis continues to impact many people across each financial bracket in the UK, Definition continues to support […]
The decision to update your website isn’t one to take lightly. With a larger price usually attached to a complete […]
Marketing trends are constantly changing, and it’s not uncommon for businesses to get blindsided by a need for the latest […]
Generating leads is key to maintaining a thriving business. By consistently generating new leads, organisations can expand their customer base, […]
Let’s be honest, competition is fierce and attention spans are fleeting, capturing your target audience’s attention and driving qualified leads […]
Once you have combined your business development with marketing, you should have winning campaigns, but what comes next? The all-important […]
There are many perfect combinations in life: gin & tonic, bed & breakfast, tea & biscuits. But there is another […]
Our top 5 tips for a successful lead generation strategy are: DEVELOP STRONG CONTENT THAT RESONATES When it comes to […]
During lockdown, we’ve realised we CAN create a new brand, launch a campaign and start receiving new leads in just […]
By applying “The 1% rule” by Tommy Baker, to your marketing and business development, it ensures that you are working on your […]
Let’s take a look back at our year in 2019… Practicing what we preach As an agency, we’re sometimes so […]
Whether providing a generalist practice, or specialising in niche areas, being able to demonstrate your knowledge to effectively attract new […]
Is your marketing falling at the final hurdle? If you’ve followed the key steps to an integrated marketing campaign, you’ll […]
The process of ‘business development’ tends to be associated with seeking out and winning new business. Yet so often, […]
Before you get lost in the year’s events (it’ll be Easter before we know it!), it’s important to take time […]
Here are some top networking tips on how to reduce the awkwardness associated with it, you could even learn to […]
In the majority of cases pitching for new work often involves a fair amount of time and preparation. So it’s […]
Want to grow your business but don’t have a clue how to start? Lapsed customers could be a good place […]
Which is more important, sales or customer service? Clearly, generating sales is vital for any business. Unless you are running […]
You often hear people talking about building a personal brand, but to what extent does personal brand have on a […]
As part of this process, reviewing your progress against your year’s goals is a good place to start. How is […]